Pop-Up

The right recommendation
builds connection

THE CHALLENGE

THE OUTCOME

Newcomer artists can hardly gain market attention on NFT platform.

Pop-up is an NFT-wallet-based digital gallery where connection happens.

Team

my role

Fang Xu

Research, ideation, UX design, prototype, design iteration

Swipe left to ignore, right to like. You can also check out the artist's whole collections, which is helpful to understand the artist works and ideas more comprehensively.

Compared to a ranking-oriented model, personalized recommendation helps every investor to find the different NFTs.

Pop-Up offers full series of NFT related function by internal link to trading platforms. Buyers will not miss the best time for purchasing. Artists will mint NFTs and manage works on different trading platforms easily.

RESEARCH

A non-fungible token (NFT) is unique data stored on the blockchain, which can be used to certifies a digital asset. NFT was created in 2014 on a hackathon night in New York City, to protect and empower artists. The platform's nature of block-chain-backed gives digital artists the power to control the originality and make profit from investor’s resell.

In the first half of 2021, the NFT market outnumbered $2.47 billion in value, about 20 times more than the sales in 2020. However, more than 80% of the sales are from top 10 collections, which left little opportunities for newcomer artists.

Top 10 Collections = 80% Sales in the first half of 2021

INTERVIEW HIGHLIGHT

“ My work on OpenSea only got several views when newly listed. They were overwhelmed by thousands of new releases soon after.”

NFT Artist

"Top collections domainates the market, like Bored Ape, which I cannot afford. It is hard to find innovative arts that worth investing.”

NFT Investor

USER JOURNEY

COMPETITIVE ANAYLSIS

NFT are sorted by all kinds of ranking.

Makes it unfriendly for new comer.
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‘Price’ get all the highlight.

Not the aritists, nor their art.

Social media are not desiged for NFT artists and inverstors to social.
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Promotion rescource are allocated by the platforms.

INTRODUCING

PERSONA

“ NFT market is unfair for newcomers.

Goal Promote art work and make profits. Have meaningful conversation with fellow artists and buyers.

“ The key is to find talents who are not yet discovered.

Goal Goal Purchase valuable art from innovative artist which are not yet discoveredand